Content strategy · Editorial leadership · Executive communications · Video & audience growth

Have a complicated story worth telling?

Let’s make it
impossible to ignore.

See the work↓

20+years in editorial and content

45%+member engagement, up from below 15% over two years

75%+member retention, up from below 60%, with content contributing

25%reduction in production costs

Selected work

Strategy with an
editor’s instinct.

Content strategy + operations

Building an editorial engine for the world’s most senior leaders

At World 50 Group, I built and led a content portfolio for C-suite executives. I worked with product and membership teams to connect member questions and business priorities to surveys, newsletters, summit experiences, and original editorial franchises.

Led production of 200+ assets annually
Used engagement data to guide editorial priorities
Rebuilt workflows, cutting turnaround time by 50%

WORLD 502017–2026

Audience growth and member value

An editorial system built to keep people engaged.

I turned executive conversations into a recurring mix of insights, newsletters, surveys, and event content. A newsletter revamp and weekly Pulse Surveys, with additional surveys tied to breaking developments, helped make the work more timely and relevant.

Across the broader content and audience program, member engagement rose from below 15% to more than 45% over two years. Content contributed to retention rising from below 60% to more than 75%; event attendance increased by 12%.

5,000: executives reached weekly, with a 45% newsletter open rate
6 → 20+: content pieces per month as the editorial operation expanded
~12: people on the multidisciplinary teams I managed
50%: faster editorial turnaround through redesigned workflows

Recent executive intelligence · 2026

Reading a Shifting Global Economy

Four midyear perspectives translating a volatile economic and geopolitical landscape into a clear executive briefing.

Read the article →

Executive newsletter · World 50

Top of Mind

A monthly, five-minute synthesis that brought expert and member perspectives on urgent business issues into focus for senior executives.

Explore the case study →

CEO pulse survey · World 50

How CEOs Use AI

A concise synthesis of how senior executives were using generative AI in their personal lives and as a thought partner. Selected details redacted to protect respondent privacy.

Explore the survey story →

Editorial franchise · World 50

50 Ideas

A 54-page anniversary publication distilling memorable ideas from conversations with leaders including Doug Conant, Leena Nair, Alex Honnold, Andy Jassy, and Lin-Manuel Miranda.

Open the publication ↗

Portfolio storytelling · World 50

World 50 Programs

A 15-page visual story bringing together immersive executive programs at Amazon, Google, Oxford, McLaren, FedEx, Manchester United, and other globally respected organizations.

Open the portfolio ↗

Editorial program · World 50

Book Club

An enduring executive-learning franchise that translated important leadership books into concise, useful editorial experiences, including written and audio summaries.

Explore the Book Club ↗

Executive insight · World 50

Andy Jassy

An editorial package created as Jassy moved from AWS to the Amazon CEO role. It distilled years of World 50 conversations into practical lessons on innovation, narrative decision-making, customer feedback, and inventive culture.

Read the briefing ↗

Digital journalism · Live video

Newsroom Leadership

Breaking news, sports, and politics at HuffPost, including the launch of HuffPost Live, alongside national broadcast production at CBS News.

Explore newsroom experience →

Summit insights · World 50

HR50 Summit Insights

Selected summit insights from the Human Resource 50 community.

Open the work sample ↗

Executive insights · World 50

HR50 Insights: Cameron

Selected editorial work from the Human Resource 50 community.

Open the work sample ↗

Video · Selected work

World 50 Perspectives: Virtual Value

A World 50 Perspectives video. Watch the full 4-minute, 6-second sample on Vimeo.

Watch on Vimeo ↗

First page of the Signals Russia-Ukraine War briefing, March 18, 2022

Signals · World 50 · March 18, 2022

Russia-Ukraine War: Update 3

A five-page briefing bringing together expert perspectives and anonymous member insights on sanctions, business operations, and workforce support.

Read the briefing · PDF ↗

Recent editorial work

Conversations
I’ve curated.

I shape executive conversations from the first editorial question through the content that carries the ideas forward.

01
Tackling Business Risks and Opportunities With the Board
With Inga Beale · Director, South Pole, Willis Towers Watson, and Crawford & Company; former CEO, Lloyd’s of London
02
Building Meaningful Ties
With Adam Grant · Management and psychology professor, The Wharton School; author, Think Again
03
Future-Proofing Your Workforce
With Svenja Gudell · Chief economist, Indeed
04
Scaling Impact Through Your New Team
With John Nasr · Senior managing director, The Miles Group

Content and business impact

Make the work matter
to the business.

In a membership business, content helps people see value between major events and gives them a reason to return. I connect the editorial plan to the outcomes the organization needs, then track what people use and improve the system behind it. Retention is a shared result, so I describe content’s contribution without claiming it acts alone.

Define the goal. Start with the audience need and a business objective, whether that is engagement, retention, adoption, or efficiency.

Make it useful. Turn research, member questions, and expert perspectives into work people return to and share.

Measure and improve. Look at use and engagement, refine the editorial mix, and build workflows that deliver quality with less time and cost.

About Caroline

I build content that earns attention and advances a business.

I’m a content strategist and editorial leader with nearly two decades of experience across executive communities, digital news, live video, and national broadcast journalism. My work connects editorial judgment with audience needs, business priorities, and the teams and systems that bring a story to life.

For nine years at World 50, I led content strategy, communications, and editorial operations for senior-executive communities. I built recurring franchises including Top of Mind and Pulse Surveys, shaped newsletters, research, interviews, video, and event content, and led multidisciplinary teams averaging 12 people. That work helped grow member engagement and supported stronger retention and event participation.

I also built the operations behind the content: setting editorial standards, improving production workflows, and using audience insights to decide what to make and how to deliver it. My focus is on creating useful work consistently, then showing how it contributes to the business.

At The Huffington Post, I worked across news editing, senior news and video leadership, and the launch of HuffPost Live. I helped build newsroom workflows and live-production operations while producing sports, breaking news, and political coverage. My production and senior editing responsibilities overlapped through 2014. Across those roles, I used audience behavior and platform performance to guide coverage and grow reach and video engagement.

Earlier, as a producer at CBS News, I wrote scripts and shaped national broadcast segments with correspondents, field teams, and production crews. That foundation in reporting, accuracy, and storytelling continues to guide my work.

I live in the sleepy beach town of Jupiter, Florida, with my three daughters: Lucy, Maggie, and Juliette.