Senior executives have no shortage of information. Top of Mind brought the most useful perspectives into a concise monthly read tailored to their priorities.
The editorial format connected timely business questions and macro trends with perspectives from experts and members of World 50's executive communities. Its aim was to give readers practical ideas they could carry into their own decisions and conversations.
My role
As Managing Director of Content Strategy and Communications, I led editorial strategy and quality across World 50's executive newsletters. For Top of Mind, my work centered on identifying the audience's most pressing questions, shaping a clear throughline, and making complex perspectives useful in a brief format.
One issue: global security
A Top of Mind draft for global security executives brought together questions of strategic resilience, supply-chain disruption, geopolitical risk, and executive safety. It drew on perspectives from Mohamed El-Erian, Roger Ferguson, R.P. Eddy, and Brian Ebert, then organized those voices around what security leaders needed to consider next.
The editorial idea
The format made a broad, fast-moving landscape manageable: a focused opening, short sections with distinct takeaways, and paths to explore an expert perspective in more depth. The same approach could adapt to different executive communities while keeping each edition relevant to its readers.